Get to know heartwarming women’s fiction author Lilac Mills

Hi everyone! As mentioned in my January reading recap, I reached out to the lovely Lilac Mills to see if she was interested in having a nice little Q&A with me.

Lilac lives on a Welsh mountain with her very patient husband and incredibly sweet dog, where she grows veggies (if the slugs don’t get them), bakes (badly) and loves making things out of glitter and glue (a mess, usually).
 
She is the author of over 12 romance novels, which have been translated across the world.

Continue reading “Get to know heartwarming women’s fiction author Lilac Mills”
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Some of History’s Best-Hidden Marketing Stunts – and Some of the Worst.

A key concept to successful marketing is to prove that you, or your product/service, provides a much needed solution to a common problem. But what happens when you have the solution, but there’s no immediate problem? You do what some of these brilliant minds do: you create the problem.

How many of these items did you know were the product of insanely innovative publicity and marketing?

Continue reading “Some of History’s Best-Hidden Marketing Stunts – and Some of the Worst.”