A key concept to successful marketing is to prove that you, or your product/service, provides a much needed solution to a common problem. But what happens when you have the solution, but there’s no immediate problem? You do what some of these brilliant minds do: you create the problem.
How many of these items did you know were the product of insanely innovative publicity and marketing?
We’ve all dreamt of getting away with a crime as children. Some adults still do – but most won’t act on those thoughts. You’d hope.
My recurrent dream is quite simple: how I would evade capture if I was on the show Hunted.
Of course, this is the fantasy and surrealist side of my brain talking; if I were to actually be on the show, or ever in a position where I was on the run, I would probably be found within a day or two, so.
This blog post will look at 10 of the best Pokémon to leave as a defender for your gym – whether you’re team Valor, Mystic, or Instinct.
Putting Pokémon in gyms not only helps you max out your daily coin limit (50 coins), but also improves your score with that gym – meaning when you spin the gym whilst it belongs to your team, you will get a greater team bonus.
When it comes to defending a gym for long hours, there are some key attributes you need to evaluate:
Is my Pokémon weak or vulnerable to multiple types?
Does my Pokémon have a high CP range – is it, effectively, a tank?
Does my Pokémon have a strong moveset?
Is my Pokémon resistant to popular or powerful move types?
Will adding my Pokèmon type to this gym make it harder for a single team to take down?
It was shocking for me to realise the other day that I have been working in the digital PR industry now for over twelve months!
I have learnt so much this past year, from what digital PR actually is, how it can aid with search engine ranking, and what makes an effective campaign.
Since starting, I’ve had the privilege of working on over 70 different campaigns for a large variety of clients. At the start of 2021, I set upon myself to achieve 500 placements (mentions and links, on sites with a DA of 20+) before December 31st, and I am so chuffed to say that today (Oct. 26) I reached it!
In the light of having something to celebrate, I thought I would look back on all of the campaigns I have done the last year and highlight 11 of my favourites.
I have a lot of ideas, thoughts, and threads for stories – but very little time to write them. Or if I do have the time, I don’t have the energy or I feel like I’m lacking the words and writing style to give the idea justice.
So I thought I would share them here. This will most likely be the first prompt list in a series. I can’t guarantee they will all be good (if any are), but hopefully they help spark your creativity.
(I won’t lie, most of these could be considered meet-cute prompts)
All the things she said: Everything I Know About Modern Lesbian and Bi Culture by Daisy Jones
Publisher: Coronet ¦ Hodder & Stoughton
Publication Date: June 3rd, 2021
A modern, personal guide to the culture of queer women and everyone in between.
All The Things She Said explores the nature of 21st century queerness. Lesbian and bi culture is ever-changing and here, journalist Daisy Jones unpicks outdated stereotypes and shows how, over the past few years, the style and shared language of queer women has slowly infiltrated the mainstream. (Think less hemp sandals, IKEA trips and nut milks and more freedom, expression, community. And Cate Blanchett.)
From the dingy basement clubs of east London to the unchartered realms of TikTok, cutting in DIY mullets and christening Meryl Streep ‘Daddy’, Daisy explores the multifaceted nature of what it means to be lesbian or bi today, while also looking back and celebrating the past.
The book shines a light on the never-ending process of coming out, what it’s like to date as a queer woman, how physical nightlife spaces have evolved into online communities and the reasons why mental health issues have disproportionately impacted LGBTQ+ people.
As someone immersed in the queer culture of women, Daisy brings both the personal perspective and a journalistic one to this changing landscape. Through interviews and lived experience, a cohesive image emerges: one which shows that being lesbian, bi, or anything in between, isn’t necessarily always tied to gender, sexual practice or even romantic attraction. With verve, humour and razor-sharp prose, Daisy paints a vital and insightful modern day portrait of what it means to be a queer woman in 2021.
LJ is an aspiring musician desperate to get her big break. She is getting nowhere – until a golden opportunity arrives, giving her the chance to turn her fortunes around.
When she accepts the invitation to perform however, LJ quickly realises she has bitten off more than she can chew. Who is in the audience, and what do they really want from her? How do they know so much about her? LJ must give the performance of a lifetime, if she wants to avoid a deadly final curtain call….