A key concept to successful marketing is to prove that you, or your product/service, provides a much needed solution to a common problem. But what happens when you have the solution, but there’s no immediate problem? You do what some of these brilliant minds do: you create the problem.

How many of these items did you know were the product of insanely innovative publicity and marketing?

Continue reading “Some of History’s Best-Hidden Marketing Stunts – and Some of the Worst.” →