A key concept to successful marketing is to prove that you, or your product/service, provides a much needed solution to a common problem. But what happens when you have the solution, but there’s no immediate problem? You do what some of these brilliant minds do: you create the problem.
How many of these items did you know were the product of insanely innovative publicity and marketing?
Continue reading “Some of History’s Best-Hidden Marketing Stunts – and Some of the Worst.” →
It was shocking for me to realise the other day that I have been working in the digital PR industry now for over twelve months!
I have learnt so much this past year, from what digital PR actually is, how it can aid with search engine ranking, and what makes an effective campaign.
Since starting, I’ve had the privilege of working on over 70 different campaigns for a large variety of clients. At the start of 2021, I set upon myself to achieve 500 placements (mentions and links, on sites with a DA of 20+) before December 31st, and I am so chuffed to say that today (Oct. 26) I reached it!
In the light of having something to celebrate, I thought I would look back on all of the campaigns I have done the last year and highlight 11 of my favourites.
Continue reading “9 DPR campaigns I’ve loved working on over the last 12 months” →